Press Kit | Resumé · 2026 · @iamjasminedelana
Brand strategist. Social media architect. AI educator.
The person you call when the brand needs to actually work.
Who She Is
Jasmine Delana is a brand and project management executive, digital marketing strategist, creative storyteller, and entrepreneur operating out of Dallas, Texas. She doesn't just grow accounts — she builds ecosystems that make brands undeniable.
As Marketing Strategy Director at The Potter's House Dallas, she leads discovery-to-execution pipelines for a megachurch ministry reaching hundreds of thousands in person, online, nationally, and internationally — handling everything from social strategy to creative direction to multi-ministry campaign management.
Outside of The Potter's House Dallas, Jasmine is the founder of Blueprint Studio — her creative and strategy house encompassing multiple brands and ventures across marketing, AI education, apparel, and artist brand strategy.
Through her personal brand @iamjasminedelana, she's built a community of women in their 30s and 40s around the belief that your story isn't backstory — it's the whole point.
Education
B.S. Psychology
MBA, Marketing
Graduate Certificate, Project Management
Current Role
Director of Channel Strategies
The Potter's House Dallas, Inc.
Also Known For
Founder, Blueprint Studio
8:15 Collection (Apparel)
BrandWellCo · AI Education
Penning Perspectives Blog
What She Does
01
Full-funnel social strategy from channel audit to content calendar to community management. She's grown accounts for megachurches, recording artists, retail brands, and national organizations — and she understands both the algorithm and the audience.
02
Visual communications, messaging architecture, and brand voice development. She's shaped the public-facing identity for ministries, entrepreneurs, artists, and institutions — including building Blueprint Studio as a full creative brand from the ground up.
03
From editorial shoot concepts to caption writing to long-form storytelling, Jasmine directs content that converts — because she leads with the story before the strategy, and the strategy sticks.
04
Multi-channel campaign architecture across social, email, SMS, paid media, and in-person activations. She builds briefs, manages discovery, and hands the team a roadmap they can actually execute.
05
MBA-trained in methodology, she runs projects end-to-end — from talent booking and contract negotiation to event production and ministry launch management. Strategy that stays on deadline.
06
She teaches creators and brands how to leverage AI tools for content production, visual generation, and workflow efficiency. Specialties: hyperrealistic AI imagery, brand consistency systems, and sellable digital prompt libraries.
The Work
The Potter's House Dallas, Inc.
Grew and managed social media presence for one of the largest non-denominational megachurches in the U.S. — founded by Bishop T.D. Jakes, reaching hundreds of thousands in person, online, nationally, and internationally. Strategy, content direction, and platform management across all digital channels and multi-ministry campaigns.
↳ The Wheel
Grew The Wheel's social media platform from 9,000 to over 19,000 followers in just 1.5 years — a full content overhaul and community-building strategy that more than doubled the audience. The page has since been converted to The House Shop, which Jasmine continues to manage and grow.
↳ The House Shop
Currently manages The House Shop — the official retail brand of The Potter's House Dallas — overseeing social media strategy, content direction, and platform growth as the natural evolution of the groundwork she laid with The Wheel.
↳ International Leadership Summit
Worked on the International Leadership Summit (ILS) — T.D. Jakes' annual transformative conference for business and ministry leaders. Developed comprehensive digital content run-of-shows covering the full event marketing lifecycle: email, SMS, social media, and traditional and digital paid media. Past speakers include Denzel Washington, Tyler Perry, Joel Osteen, and Steve Harvey.
Artist Brand Strategist
Strategic representation for national recording artists at the highest levels of gospel and inspirational music — managing talent bookings, project pipelines, artist brand positioning, and label-level contract strategy.
↳ Tim Reddick
Managed social media strategy and brand presence for recording artist Tim Reddick, building platform-specific content strategy to grow reach and deepen audience engagement across his artist brand.
↳ Jabari Johnson
Jasmine serves as strategic representative and project manager for national recording artist, guitarist, songwriter, and producer Jabari Johnson. To understand the caliber of artist she's in the room with: Jabari is a Grammy Award-winning guitarist (Tori Kelly's Hiding Place), a Stellar Award winner for New Artist of the Year (34th Annual Stellar Awards), a Dove Award nominee, the writer behind "Try Jesus" performed by Tobe Nwigwe, and his single "Fixed Fight" hit #1 on the Billboard Gospel National Airplay Chart. That's who she represents — and that's the level she operates at.
Joint College of Bishops
Served as primary Brand Strategist and Marketing Director for the Joint College of African-American Pentecostal Bishops (JCOB) from 2011 to 2020 — a national Christian organization founded in 1993 to train Pentecostal and Charismatic bishops across the country. Built and maintained brand identity, social media presence, and marketing strategy at a national level.
JDEM Suite
Founded JDEM Suite, a full-service visual communications and digital marketing agency — offering brand strategy, creative direction, website development, graphic design, and virtual assistance. Served hundreds of brands with an innovative, story-first approach that gets noticed and gets results.
8:15 Collection
Founded 8:15 Collection — a faith-rooted apparel brand built on the belief that identity is worth wearing. Drops include The Identity Collection (Kept · Worthy · More Than Enough) and The Winter Reset capsule (Joy Runs Deep · Still Covered · Grace Carried Me) — minimal in aesthetic, meaningful in message. Premium everyday essentials designed for confidence, quiet strength, and wearable declaration.
@iamjasminedelana
Built and sustained a multi-platform personal brand community entirely through organic content — no paid ads, no shortcuts. Starting at approximately 10,000 followers in 2020, Jasmine locked into a disciplined posting cadence (minimum 3x per week: Monday, Wednesday, Friday), pioneered voiceover reels as her signature format, and grew her following nearly 5x over six years. What makes the growth story remarkable isn't just the numbers — it's that even during extended breaks from posting, her community remained active and engaged. She didn't just grow an audience. She built a loyal one.
By The Numbers · @iamjasminedelana
49.8K
Followers
17K+
Followers
YouTube
1.2M
Lifetime Views
TikTok
19.3K
Likes
Blueprint Studio
Blueprint Studio is Jasmine's creative and entrepreneurial umbrella — housing every venture she's built outside of The Potter's House Dallas. Strategy, apparel, AI education, and artist representation. All under one roof. All built with intention.
01
Visual Communications & Digital Marketing Agency
Full-service boutique agency offering brand strategy, creative direction, website development, graphic design, and digital marketing. Served hundreds of brands across industries with a story-first approach that gets results.
02
AI Education & Digital Products
Jasmine's digital product brand teaching creators and entrepreneurs how to harness AI for content creation, brand building, and visual generation. Offerings include editorial AI prompt libraries, hyperrealistic shoot packs, the Brand Twin framework, and the free AI Prompt Book. Shop BrandWellCo →
03
Faith-Rooted Apparel Brand
A premium apparel brand built on the belief that identity is worth wearing. Drops are intentional, minimal in aesthetic, and rooted in faith. Current collections include The Identity Collection (Kept · Worthy · More Than Enough) and The Winter Reset capsule (Joy Runs Deep · Still Covered · Grace Carried Me). Wearable declarations for people who know who they are. Shop the Collection →
04
Artist Brand Strategy & Coordination
Strategic representation for national recording artists — overseeing artist brand strategy, project pipelines, brand positioning, and label-level contract coordination. Specializing in gospel, faith-based, and inspirational artists at the highest levels of the industry.
05
Virtual Admin & Booking Coordination
Professional virtual admin and booking coordination support for gospel artists, speakers, influencers, and creatives. Services include booking & inquiry management, travel planning, calendar & communication management, contract creation & follow-up, host liaison, event coordination, admin support for brand deals and appearances, and custom systems to streamline day-to-day operations. Available via monthly retainer or project-based packages. Learn more →
"Your story isn't backstory.
It's the whole point."
— Jasmine Delana · Brand Philosophy
New Offering · AI Literacy & Prompt Creation
Jasmine is an AI educator and prompt engineer — deep in research and actively pursuing credentials in this space — who teaches creators and brands how to harness AI tools not as a replacement for creativity, but as an amplifier of it. She has developed comprehensive prompt library systems for hyperrealistic and editorial AI image generation, built for creators who want consistency, quality, and a professional edge.
Experience
The Potter's House Dallas, Inc.
Overseeing multi-platform content distribution across social, email, SMS, paid media, website, and radio. Developing integrated campaigns, managing a creative team, and leveraging data-driven insights to maximize engagement, brand awareness, and conversions at scale.
The Potter's House Dallas, Inc.
Developed content strategies aligned with organizational goals, overseeing creation and publishing across web, social, and multimedia. Managed content calendar, UX collaboration, A/B testing, analytics reporting, and cross-departmental stakeholder engagement.
The Potter's House Dallas, Inc.
Managed day-to-day operations including scheduling, logistics, vendor coordination, and workflow development. Supported budget preparation, policy development, and cross-team project execution within the ministry's operational structure.
The Potter's House Dallas, Inc.
Provided high-level administrative support for executive leadership — overseeing communications, calendar management, and acting as gatekeeper for internal and external contacts. Maintained the highest level of discretion and confidentiality.
T.D. Jakes Ministries | The Potter's House Dallas, Inc.
Executed digital marketing strategy across social media, email, SMS, OTT, YouTube, and web. Developed email marketing strategies, tracked KPIs, delivered campaign analytics, and kept pace with platform updates across all major social networks.
Blueprint Studio
Her own creative and strategy house — the umbrella for everything outside of The Potter's House Dallas, Inc. Blueprint Studio houses JDEM Suite, BrandWellCo, 8:15 Collection, Artist Brand Strategist, and The Modern Admin. Developed in 2026 to formalize and house five distinct brands under one roof.
JDEM Suite · Visual Communications & Digital Marketing Agency
Full-service boutique agency offering brand strategy, creative direction, website development, graphic design, and digital marketing. Served hundreds of brands across industries with a creative, story-first approach.
@iamjasminedelana
Building a lifestyle, faith, and self-growth community for women in their 30s and 40s. Content pillars: relationships, AI literacy, personal branding, faith, and life in your fullness. Engagement through carousel content, digital products, and AI education.
The Potter's House of Fort Worth
Served as Marketing Director for the Fort Worth campus before transitioning to the Dallas flagship. Continued as a freelance brand partner via JDEM Suite following the campus transfer.
Joint College of African-American Pentecostal Bishops (JCOB)
Served as primary brand strategist and marketing director for this national Pentecostal organization — building and maintaining brand identity, social presence, and communications strategy across nearly a decade of service.
B.S. Psychology · MBA in Marketing · Graduate Certificate in Project Management
Academic foundation in human behavior, marketing strategy, and project execution — three pillars that show up in everything she builds.